Our History

Over 20 years of excellence

A UK-based, privately owned company, Pulse Roll Label Products has been supplying the label printing industry with inks, varnishes and coatings since 2001.

Since the beginning, we’ve been focused on tearing down the mysteries surrounding colour management and ink performance, and making it simple for our customers. With a strong commitment to providing straight-talking technical expertise and best-in-class ink products, we’ve always pushed the boundaries of what is possible with inks, coatings, and varnishes.

Our story began on 30 May 2001. Pulse Roll Label Products was founded by Gary Seward and Dave Whelan with nothing more than a small office in southwest England and a burning passion for print.

Thanks to their strong printing ink backgrounds, the pair were confident that there was room in the UK’s narrow web ink space for a disruptive upstart company focused on service and quality.

Every morning the pair would hit the road, conducting site visits with customers before returning to their office to manufacture their orders in the afternoon. Business steadily grew – and so did we! After two years the team welcomed several new staff and we moved to our own larger premises at Nibley Lane, Yate, to accommodate them.

Business was so strong that we started attracting attention from overseas. Our biennial participation at Labelexpo Europe in Brussels, a tradition that began in 2003, helped us to develop strong international partnerships in other markets. 

In 2006, Dave emigrated to Canada with Gary remaining at the helm, but the business continued to go from strength to strength. By 2012, due to continued growth in both the UK and overseas markets, we moved to a much larger production facility in Yate, where we’re still based today.

Year-on-year growth has seen us go from disruptive underdog to one of the leading players in the UK narrow web ink market with a burgeoning presence in key international markets. Our success in export markets was recognised when we were presented with The Queen’s Award for International Trade in 2015 for outstanding growth in overseas sales.

We’ve come a long way, but have never forgotten our roots as a hardworking upstart company. We never lost our drive to continuously innovate or our determination to push boundaries – it’s ingrained into the DNA of our business and everyone who works here. We now have a strong product portfolio that’s the envy of our industry, and supply elite-performance inks, varnishes, and coatings to printers and converters across the world. You can now find Pulse inks used in Europe, the Middle East, Africa, Asia, and Australasia.

And the best part of our story? This is only the beginning.



Pulse Roll Label Products is born, manufacturing specialist inks for the narrow web label printing market



First-time attendance at Labelexpo Europe 2003



Increase in production saw a relocation to new factory

Exhibited at Labelexpo Europe 2005



Exhibited at Labelexpo Europe



Developed own brand UV ink technology and saw export sales develop via distribution in Poland and Australia

Other product developments included PurePeel free radical peel and read release gloss varnish



Moved to larger purpose-built manufacturing facility

Began exhibiting at trade shows in China, North Africa, Europe and Asia



Launched PureTone ink system at Labelexpo Europe 2015

Received The Queen’s Award for Enterprise in International Trade

Received Investors in People accreditation



Launched PureTone FPC ink system at Labelexpo Europe 2017



Launched THE NEXT EVOLUTION OF PureTone and PureTone FPC at Labelexpo Europe 2019



Celebrated 20 years of sustained growth and success

To be continued...

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