Our History

We’ve been supplying the label industry with inks, varnishes and coatings since 2001

A UK-based, privately owned company, Pulse Roll Label Products has been supplying the label printing industry with inks, varnishes and coatings since 2001.

Since the beginning, our focus has been to innovate and provide outstanding technical service and support, going above and beyond to satisfy our customers’ expectations in the world of narrow web.

Our story began on 30 May 2001. Pulse Roll Label Products was founded by Gary Seward and Dave Whelan with the journey starting in a small office based in the south-west of England. With strong printing ink backgrounds, the pair were confident that there was room in the UK market for a new innovative narrow web ink supplier, focusing on service and quality.

Customer visits took place in the morning and the pair would return to their office and manufacture the orders taken from the visits earlier that day. Business steadily grew and after two years the team had increased and we moved to our own larger premises at Nibley Lane, Yate. In 2006, Dave emigrated to Canada with Gary remaining at the helm.

In addition to supplying the UK, our biennial participation at Labelexpo Europe in Brussels since 2003 contributed to helping us to develop strong international partnerships in other markets. By 2012, due to continued growth in both the UK and overseas markets, we moved to a much larger production facility in Yate, where we are based today.

Year-on-year growth has seen us expand to become one of the leading players in the UK narrow web ink market and develop our footprint in key international markets. Our success in export markets was recognised when we were presented with The Queen’s Award for International Trade in 2015 for outstanding growth in overseas sales.

Today, our drive to innovate and determination to push boundaries firmly remains part of our DNA. Customer service, technical support and continuous improvement is at the heart of everything we do. Today, with a strong product portfolio, we supply high quality inks, varnishes and coatings to leading label and packaging converters in the UK and, via our strong international partnership network, to narrow web printers primarily located in Europe, Middle East & Africa, Asia and Australasia.



Company founded as a manufacturer of specialist inks for the narrow web label printing market



First-time attendance at Labelexpo Europe 2003



Increase in production saw a relocation to new factory

Exhibited at Labelexpo Europe 2005



Exhibited at Labelexpo Europe



Developed own brand UV ink technology and saw export sales develop via distribution in Poland and Australia

Other product developments included PurePeel free radical peel and read release gloss varnish



Moved to larger purpose-built manufacturing facility

Began exhibiting at trade shows in China, North Africa, Europe and Asia



Launched PureTone ink system at Labelexpo Europe 2015

Received The Queen’s Award for Enterprise in International Trade

Received Investors in People accreditation



Launched PureTone FPC ink system at Labelexpo Europe 2017



Launched THE NEXT EVOLUTION OF PureTone and PureTone FPC at Labelexpo Europe 2019



Celebrated 20 years of sustained growth and success

To be continued...

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