Celebrating International Colour Day!

Celebrating International Colour Day!

21st March 2021, was International Colour Day which celebrates all aspects of colour and the impact it has on our lives!

In 2008, the adoption of an international day of colour was proposed by the Portuguese Color Association, whose president presented the idea to the International Colour Association. Agreed in 2009 by members of this society, which comprises national associations and members representing more than 30 countries, the annual day is celebrated worldwide! March 21st is the “equinox”, when day and night are approximately equally long, so the choice of date symbolises the complementary nature of light and darkness, light and shadow expressed in all human cultures.

As a printing ink manufacturer, we love colour. Colour is at the very heart of what we do, each and every day. Are you a label or packaging printer passionate about getting YOUR colour right on press, first time every time,? From explaining the concept of our PureTone ink system through to digital colour management training and understanding colour theory, our team are here to help.