UK headquartered ink, coating, and varnish supplier to the global narrow web printing industry, Pulse Roll Label Products Ltd (‘Pulse Roll Labels’) has shared unique insight into how its digital platform ‘LINK’ has secured success in delivering complete supply chain visibility and efficiency gains for its customers.  

LINK is a digital portal that enables printers to manage their order to delivery process with complete transparency of information. It provides access to price lists, compliance information and a range of helpful technical and commercial services from the market leading consumables supplier. 

Gary Seward, Managing Director at Pulse Roll Label, commented: “After launching LINK in 2021, we have had nothing but praise. With the pressure on converters to respond quickly to their customers, LINK offers instant communication regarding orders, as well as the ability to easily view relevant information saving telephone calls and administration, minimising wasted time and errors. 

“The label industry is under pressure to perform. It continues to be a high growth market and converters are challenged to drive operational efficiency. LINK provides a seamless link between our business and theirs, providing significant time savings and complete transparency of data to enable fast turnarounds and quick decision making; both invaluable in today’s volatile market conditions.” 

The latest LINK platform enables printers to link their own ERP systems directly into the portal for a completely digital workflow and includes a Knowledge Base with access to technical and sales data sheets, so teams have access to product information 24/7, 365 days a year.  

The platform offers automatic ink replenishment for dispensers, as well as a fully interactive mixing guide with a unique millage calculator that works across the company’s PureTone and PureAqua ink ranges. Customers with more complex queries can also use LINK to request telephone, digital or on-site support via a ticket enquiry system. 

“LINK is not just the bridge that connects our customers to us but is the key to unlocking added value in an industry that’s historically been focused on more traditional methods of communication,” continued Gary. “True to its name, for many of our customers, it’s been the missing link to a much more stable, flexible and efficient print supply chain.” 

LINK is available to all Pulse Roll Label customers via a secure login. For more information on the platform, or Pulse Roll Labels and its products and services, please visit